CraftingDigital
Product to Impact the
FutureToday.

Affiliate SaaS — Landing & Dashboard

The old page led with feature names. I rewrote the top of the funnel around a single outcome — see what's actually earning — and let the dashboard itself do the selling. Marketing page and product surface now share one visual system, so the promise the ad makes is the screen you land in.

Product & Marketing Design — Solo

AI creative workflow tool

Node-based canvases usually punish new users. I built the flow around progressive disclosure: a clean canvas at rest, contextual side panels only when a node is active, and AI suggestions that live in-line rather than in a separate assistant. Density where it earns its keep, silence everywhere else.

UI Design — With product & engineering

DTC eyewear — Storefront

The category is oversaturated with clean minimalism, so the brief pushed the other way — a saturated oxblood hero, oversized editorial type, product photography that behaves like a magazine cover. Conversion still came from the boring parts: sticky category chips, a card that pins the featured SKU, one order button.

E-commerce Design — Solo

Creative director portfolio

A studio site that had to feel like the work, not describe it. I set the type at magazine scale, let the hero image bleed edge-to-edge, and pushed navigation into pill chips that read as tags — the whole page reads as a single poster before it reads as a website.

Art Direction & UI — Solo